2017 Words to Wrap up 2017

What Jobs are Frameplay clients trying to get Done, and how do I help them along the way?

I’ve had a few conversations over the past month or so that’ve left me frustrated, but they’ve been helpful for me to think through my own views for myself and my company.

1. Target: Companies that are trying to achieve growth.

Honestly, it seems like a cop-out to say that companies are trying to achieve growth. What company isn’t trying to grow? So that description of situation/context in itself is pretty useless.

2. My Clients aren’t trying to buy Research

They’re trying to increase growth by offering products their target customers will buy.

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Andrea Hill is the principal consultant at Frameplay. Frameplay is an innovation consultancy that helps companies become more customer-focused and thrive in a rapidly changing world. Learn more at frameplay.co



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Andrea F Hill

Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.