Bingo. Consider internal stakeholders to also be a type of customer.

to better drive user understanding inside an organization. To help our organizations become more user-centric, we may not ne…roduct people is the biggest opportunity to better drive user understanding inside an organization. To help our organizations become more user-centric, we may not need to do more or different user research, rather we may just need to get better at sharing the research we already do!

Product Managers: User Research on Your User Research

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Brent Tworetzky

Andrea F Hill

1 min readDec 4, 2017

Bingo. Consider internal stakeholders to also be a type of customer. Position research in ways that are relevant to what’s important to them.

Written by Andrea F Hill

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Director with the BC Public Service Digital Investment Office, former web dev & product person. 🔎 Lifelong learner. Unapologetic introvert

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