Calculating ROI — Return on Integration

Even what seems like a straight-forward integration takes effort to create, maintain and promote. Is it worth it?

Objective: Awareness/Acquisition

Although this effect is fast diminishing as app stores explode, creating an app and launching it in a marketplace can be considered a form of technology-driven marketing. If an existing Slack user searches for time-tracking and you happen to have an integration, their barrier to trial is lowered as you already integrate with their workflow.

Objective: Retention

Again: by creating an integration within frequently used tools, you can help keep your product top-of-mind and “in-context”.

Objective: Revenue

Integrations can also be a way to capture value from your customer, as it helps them self-segment.

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Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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Andrea F Hill

Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.