Calculating ROI — Return on Integration

Even what seems like a straight-forward integration takes effort to create, maintain and promote. Is it worth it?

Objective: Awareness/Acquisition

Objective: Retention

Objective: Revenue

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Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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Andrea F Hill

Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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