Design Sprints: A Leaner Approach to Lean Startup

Thinking of Running Your Own Design Sprint? Five Steps to Success:

  1. Pick a Critical Problem to Attack. Don’t waste your team’s time on small problems. You’re taking a week to dig into the problem, make it a good one.
  2. Involve Your Stakeholders. Design sprints aren’t just for designers or PMs to go off and work; bring your stakeholder (‘the decision-maker’) into the week as much as possible. The bigger the problem you pick, the more he’ll care about the outcome.
  3. Be Willing to Do Something With Your Findings. Don’t run a design sprint just to say you’re “doing innovation”. If your team uncovers something surprising, be prepared to follow that path further. It could lead to something great!
  4. Respect the Process. The design sprint process is tried and tested; follow the guidelines so you’re focusing on finding the best solution to your challenge rather than coming up with processes.
  5. Recruit Early! Getting the right people to talk to on Friday is the key to ending your week on a positive note. Spend the time to identify and recruit people who can give you feedback on your hard work.

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