Don’t Waste Your Time with Paraphrased Customer Interview Notes

Stakeholders like pull-quotes: What did the customer actually say. Summary notes carry less credibility and could be misleading.

  1. Consider your interviewing to have two phases: recording and synthesizing. Don’t do them at once.
  2. Have a note-taker with you so you can facilitate the conversation and they can be capturing the notes. Recording your interviews is ideal to be sure you’re capturing everything.

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Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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Andrea F Hill

Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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