Engineers often focus on optimization: the best way to solve a known problem. Entrepreneurs focus on possibility: whether a problem can be solved. One is about eliminating risk and the other is about embracing opportunity, it’s a loss-aversion vs potential-gain perspective.

You may be interested in the book “Designing Your Life”. It digs into this more.



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Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.