I do think of strategy as a plan.. so could you say it’s to identify opportunities that align with an organizations’ desired market position? Or do you see market strategy as the step that helps you identify what position you should take?
i.e. looking at the Growth Strategy matrix, would you say market strategy helps you identify which quadrant you should focus on, or rather identify opportunities once you’ve selected the quadrant?

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store