I like this phrasing better than the title of this section (how will they use this feature). Aspirationally, how will this feature help them be better at their job?

If this comes from direct research, I love asking them how life would/could be different, because it gives you really rich insights into what’s important to them.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store