I really enjoyed this post, thanks!

But this part got me thinking. This means it’s a great market, but it may be tough to play in.

How you enter and present yourself in the market is another critical piece.
If there are entrenched huge companies, you are either going to have to stand out (expensive to keep up with), or carve off segments that are under- or over-served. People are aware of the problem, but current solutions aren’t meeting their specific needs.

Thanks for this!