I’m confused by this: is it backwards? I’d suppose that Innovation labs are most likely to be focusing on business models than those focusing on creativity or R&D?

Creativity labs: focusing on what’s desireable
R&D labs: focusing on what’s technically feasible

So who is focusing on what’s financially viable?
The Innovation lab I established at ReadyTalk purposely hired for people to focus on each of the three lenses, because we were worried about this gap.



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Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.