I’m confused by this: is it backwards? I’d suppose that Innovation labs are most likely to be focusing on business models than those focusing on creativity or R&D?

Creativity labs: focusing on what’s desireable
R&D labs: focusing on what’s technically feasible

So who is focusing on what’s financially viable?
The Innovation lab I established at ReadyTalk purposely hired for people to focus on each of the three lenses, because we were worried about this gap.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.