Is UX research to drive decisions, or to defend them?

  • what could we design/build?
  • what should we design/build?
  • how should we design/build it?
  • did we design/build it right?
Three monkeys covering their ears, eyes and mouth. Representing the statement hear no evil, see no evil, speak no evil



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Andrea F Hill

Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.