Man, I never realized before how horrible medium responses are.

To get back to the very first thing I got stuck on — you said that asking customers what they switched to means there’s already a solution, so it’s too late to innovate. I think you’re now saying at that specific stage of the consumption chain?

Job= stable
Job executors = known
This stage of consumption chain = already explored aka too late to innovate here

?

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.