My name is Andrea, and I’m a 38–year-old Pokemon Go Player

I didn’t mean for it to be this way.

I was surrounded by a crowd of interns excitedly shouting that I had a pikachu on me. RIGHT THERE. AND I HAD NO IDEA.
Nir Eyal deconstructs habit-forming products

Variable Rewards

Variable reward systems keep people engaged much longer than something predictable.

  1. Self-achievement: Mastery and competency
  2. Tribe: Cooperation from working with others
  • Which Pokemon will you spot on your walk?
  • What’s going to hatch from that egg?
  • You leveled up!
  • You earned a medal!
  • You own a gym!

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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