Not to mention, you aren’t actually giving yourself a way to definitely fail. Focusing on the positive (“lovable”) is like verifying, rather than falsifying, a theory. It also orients the team towards making it more lovable (premature optimization) rather than minimizing risk.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.