Oh — and I just saw you linked to Alan’s JTBD publication. I’d recommend also checking out the JTBD + ODI one. Much more geared towards innovation and supported with case-studies. I think you’ll dig it.

https://medium.com/outcome-driven-innovation-is-jobs-to-be-done

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store