So you crowdsourced a bunch of job statements, now what?

When ____, I want to _________ so I can _________.
  1. The statements made up. The team is guessing at the motivations of others, which runs the risk of devolving into stereotypes or assumptions.
  2. Whenever we brainstorm or generate options, we need to follow on with some means of validating or prioritizing what we’ve generated. It’s too easy to come up with job statements, so we can burn a lot of time trying to then whittle down our list. Better to focus generative activities on solutions, not problems.
Double diamond of design
An excerpt from a book mentioning something I’d said before. Yes, I’m citing a book that cites me.
  • the circumstances we’re designing for (the when), and
  • how we will measure whether our solution is successful (the so I can)

So what do I do with the statements I generated before I read this?

It’s understandable if you don’t want to just throw away all the job statements you created.. I just caution you not to use them as a starting point. Instead, do research to first develop a job map, and then associate your job statements with steps on the map.

But wait! How else could we involve stakeholders if not this?

Glad you asked! I’ve engaged stakeholders by walking them through a job map and asking them to generate statements within the constrained form. Or I’ve asked them to vote on what they think are the most critical needs to be solved. We definitely want to engage stakeholders, but in a way that we can be confident their input can be acted upon. Adding a little structure to the engagement can help everyone feel like the activity is valuable and helping the project move forward.



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Andrea F Hill

Andrea F Hill


Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.