1 min readFeb 5, 2018
--
Thanks for the comment, Clay. I write so often about JTBD that sometimes I forget to leave a citation.
I generally post a link to the five tenets: https://jobs-to-be-done.com/the-5-tenets-of-jobs-to-be-done-theory-ba58c3a093c1 as a way to describe the core principles.