Thanks for the response, Don!
You’re absolutely right; the best messaging in the world can’t really give you a sense of how a product is going to change your life until you try it.

That’s why product trialability and observability can make such a huge difference in launching successful innovations. I may have to write a follow-up. Thanks for the inspiration!



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Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.