Thanks for this list, Eric! It was really interesting to see the different models laid out this way, especially the behavior model by BJ Fogg; seems there’s potentially a lot of overlap with the Four Forces of Progress concept the guys over at the Rewired Group use when describing JTBD.

Also, I mentally group together “autonomy, mastery, purpose” from Dan Pinks book “drive”. I assume that’s closely related to the self-determinism theory you mention. Would love to know your thoughts whether it’s the context that causes the interchange between purpose and relatedness?

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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