Andrea F Hill
1 min readDec 31, 2017

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Thanks for this list, Eric! It was really interesting to see the different models laid out this way, especially the behavior model by BJ Fogg; seems there’s potentially a lot of overlap with the Four Forces of Progress concept the guys over at the Rewired Group use when describing JTBD.

Also, I mentally group together “autonomy, mastery, purpose” from Dan Pinks book “drive”. I assume that’s closely related to the self-determinism theory you mention. Would love to know your thoughts whether it’s the context that causes the interchange between purpose and relatedness?

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Andrea F Hill

Sr Digital Analyst with the BC Public Service Digital Investment Office, former web dev & product person. 🔎 Lifelong learner. Unapologetic introvert. Cat mom.