Thanks. I’ve only heard “front end of innovation” or “fuzzy front end” a few times and was curious what you meant (starting with customer exclusively, or either market or tech shift).

I’m definitely against “ideas first”. I generally chalk that up to invention than innovation. Innovation is rooted in actually creating something valuable for people. Not just creating something.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.