That’s exactly the point I was trying to make —

Marketing and positioning can help differentiate what you are offering and help potential customers see it’s for them. You don’t need technical innovation to create something new, sometimes it’s about the positioning and helping bring the horse to water.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.