There are a few — I recommend Tony Ulwick’s Jobs to be Done: Theory to Practice as a starting point. | by Andrea F Hill

Andrea F Hill

Jul 17, 2018·1 min read

You refer to “Jobs to Be Done research,” but I’ve never seen a JTBD research process described…

Jonathan Abbett

There are a few — I recommend Tony Ulwick’s Jobs to be Done: Theory to Practice as a starting point.

Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

Jtbd

More from Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.