There are a few — I recommend Tony Ulwick’s Jobs to be Done: Theory to Practice as a starting point. | by Andrea F Hill

You refer to “Jobs to Be Done research,” but I’ve never seen a JTBD research process described…

Jonathan Abbett

Andrea F Hill

1 min readJul 17, 2018

There are a few — I recommend Tony Ulwick’s Jobs to be Done: Theory to Practice as a starting point.

Jtbd

Written by Andrea F Hill

1.4K Followers

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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