We’re probably just talking past each other. So music enthusiasts who are trying to listen to music, but don’t have a current solution?

Or are you saying that your segment (music enthusiasts) should be at that level, not “music enthusiasts who have switched to Spotify within the past 90 days”?

Either way, I’m struggling with understanding how you have a segment that’s worth working with that isn’t already trying to get the Job Done?

Sorry if I’m seeming difficult. Just trying to wrap my head around it.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

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