What are you “firing” when you hire a dedicated innovation team?

What does a company give up when they hire an innovation consultant, or make someone ‘responsible for innovation’?

How is your customer trying to overcome the barriers standing between her and the progress she wants to make?

When you hire a dedicated resource, that person’s entire focus is on ensuring progress is made.

The Four Forces

  • The business needed options to diversify their product portfolio. Given market forces, this was strong.
  • Having a team responsible for vetting new ideas took the pressure off the busy leadership team
  • The team was laser focused on this task
  • The team had the right background and established processes to perform these activities
  • ReadyTalk made the financial investment to hire full-time staff onto this team
  • Employees thoroughly enjoyed activities like hackathons and lean startup weeks

One more thing…



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Andrea F Hill

Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.