Where did you learn this is about imaginary people? No wonder you don’t like personas! Check out work by Alan Cooper or Kim Goodwin to learn more about design personas. Theyre artifacts developed from research and incredibly helpful, especially when you have segments of your market with distinct desired outcomes or needs.

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.