Yes! Focusing on the outcome, not the means to get there.

Andrea F Hill

Feb 4, 2018·1 min read

I’m confused why in the next paragraph though you say you don’t like Jobs-as-Activities. Isn’t “tracking progress of their students” an activity?

Andrea F Hill

Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.

If you say that to a product team “I need a way of supporting educators in tracking progress of their students so that I can support them when they struggle”, you do give them a Thing To Do, but it can be answered in a 100 different ways. Someone on that team will realise “Paper is good, we have to beat paper”. Some won’t.

One of the common descriptions I’ve seen for JTBD, paraphrasing (probably badly), is “If this…

Michael

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Sr UX Specialist with Canada Revenue Agency, former web dev and product person. 🔎 Lifelong learner. Unapologetic introvert. Plant-powered marathoner. Cat mom.