If you say that to a product team “I need a way of supporting educators in tracking progress of their students so that I can support them when they struggle”, you do give them a Thing To Do, but it can be answered in a 100 different ways. Someone on that team will realise “Paper is good, we have to beat paper”. Some won’t.

One of the common descriptions I’ve seen for JTBD, paraphrasing (probably badly), is “If this…
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Michael

Andrea F Hill
1 min readFeb 4, 2018

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Yes! Focusing on the outcome, not the means to get there.

I’m confused why in the next paragraph though you say you don’t like Jobs-as-Activities. Isn’t “tracking progress of their students” an activity?

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Andrea F Hill

Written by Andrea F Hill

1.5K Followers

Sr Digital Analyst with the BC Public Service Digital Investment Office, former web dev & product person. 🔎 Lifelong learner. Unapologetic introvert. Cat mom.

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